![]() However, there were many events that took place much before MTV’s entry, which contributed to the creation of the term ‘music video’.Īmerican singer Tony Bennett believes that he invented music video in 1953 with his song ‘Stranger in Paradise’. But gradually the trend of producing videos along with the music started and MTV became a powerful medium to discover new music and artists. In the initial few years, the channel didn’t have a bank of videos to play. The Buggles’ ‘ Video Killed the Radio Star’ was the very first music video which was broadcasted on MTV. The modern music videos that we know now came into existence when 24-hour music television channel MTV was launched in the year 1981. The music video industry can be divided into ‘Pre-MTV’ and ‘Post-MTV’ period. When, why and how, let’s trace the evolution of music videos. Storytelling through music videos still is an important part of the music industry although, the narrative has changed. Lady Gaga’s Bad Romance, Beyonce’s Single Ladies, Aerosmith’s Cryin’, and Peter Gabriel’s Sledgehammer are just a few of the many legendary songs that are still remembered for their concepts and choreography besides the good music. Picturization of the song became as important as the musical notes and tunes. Thriller reminds us of the time when storytelling became an integral part of creating music. No wonder, the video bagged all the top awards and continues to find itself at the top of ‘greatest music videos’ polls even now. It exemplifies the magic that comes to life when the power of music meets the power of visuals. From Jackson’s red jacket to the dancing zombies, everything is etched into the minds of music lovers even after 35 years. Released in 1983, the horror staple song is considered as one of the biggest successes of the music industry. With Halloween around the corner, one can’t help but think about Michael Jackson’s iconic music video ‘Thriller’. Read about how some brands are blurring the lines between Art, Media and Advertising with Shoppable Videos.Are Brand Placements Going Out of Hand?. ![]() ![]() How Brands Harnessed The Power Of Music Videos?.
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